VP Business Development
Selso (Sal) Huerta has been involved in the construction industry for over 30 years, currently serving as VP Business Development at IndustrySmarts, Inc. Sal was a driving force in launching ElectricSmarts’ NetPricer Service, a ground-breaking pricing service directly connecting a contractor’s estimating software to their distributor pricing.
Before joining IndustrySmarts Sal worked 18 years at Trade Service in a number of departments including management of the technical staff, sales, and developing initiatives for the HVAC, Plumbing, Electrical and Government divisions. Sal is a regular contributor and keynote speaker at many regional and national electrical conferences.
During his off-time he enjoys participating in a number of sports as well as spending time with his 7 grandchildren.